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Homelands Race Representation and Americanisation

Friday 11th October

 LO2: Discuss, explain and evaluate how media context (where the media product was produced and screened) may have influenced representations in the TV Drama you have studied

 Specific Terminology:
  • Americanisation
  • McDonaldisation
  • Cultural Imperialism
  • Capitalism
  • Consumerism
  • Islmaophobia/Islamophobic
Prisoners of American culture

Examples of American influence:
  • McDonalds - It is in most of the countries in the world. These are the countries without a McDonalds:
  • Clothing - Brands like Nike, Adidas, Under Armour we all wear everyday which are American companies
  • Social Media - Companies like Facebook and Google are American and they are used worldwide everyday
  • TV - From a young age we are influenced by American TV like Sky rather than British TV like BBC
  • Technology - We use American technology everyday, for example all Apple products are American and are all designed by Steve Jobs an American citizen. 
Dominant Ideology in American Film
  • Gender Roles - Males are dominant
  • Race - White people are dominant
  • Social Grade - C1-A people are dominant
  • Sexuality - Straight people are dominant
  • Religion - Atheism/Christianity are dominant
  • Politics - Capitalism are dominant
Marxist argument - Media is controlled by the middle class, white straight males who keep power by making this the social norm

How Homelands fits American Ideology
  • Gender Roles - It breaks the usual stereotypes by having a female as the lead detective. It doesn't break it completely however as her two bosses are still male.
  • Race - It breaks the the stereotypical American ideology as one of Carrie's bosses is black.
  • Social Grade - All of the people in lead roles are of C1-A class
  • Sexuality
  • Religion
  • Politics 




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